Keep one source of truth clean and structured
Pick Airtable, Notion, or a database-like sheet as the canonical record for leads, clients, and projects. Define clear fields, status enums, and ownership rules. All automations read and write here. A single, structured source eliminates contradictory updates, duplicated contacts, and confusing versions, letting dashboards stay accurate and follow-up messages land relevant, timely, and confidently personal every time.